While there have been huge leaps of progress that has been made in terms of the technologies or practices that help us in achieving net zero goals whether at a community level or at an organizational level, there’s still a need for push at the micro level. Behavioral science helps in better understanding how to incentivise people to start making changes at the ground level that will help in achieving the larger goals. For example, people moving into or out of a property may be more willing to invest in retrofitting. Assigning relative scores for building energy performance could motivate owners towards retrofitting to avoid dropping into lower rank.

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